Follow the Loire River in France to the sea and, closest to the ocean, you will find vineyards growing Melon de Bourgogne, the white grape of Muscadet. The wine from these grapes is exquisite, but pair Muscadet with a half-dozen Santa Catarina oysters from Brazil and you will taste the sublime!
So it is for other luxurious pairings like champagne and caviar, Riesling and duck à l’orange, or Sauternes and foie gras.
Luxury paired with luxury in an exquisite combination where the sum is greater than its parts. The same idea applies to luxury homes.
A multimillion-dollar property paired with a substandard marketing approach will spoil the effect, fetch an inferior price, and take longer to sell. Julie and her team understand the need for excellence in marketing. This is why we offer our select clients the choicest ingredients to make their luxury properties stand out from the rest.
High-Quality Photography
Studies inform us that homes with high-quality photography sell 32% faster than homes without, and we’ve also discovered that homes with more photos sell faster. According to a recent report provided by the Center for REALTOR® Development, a home with one photo sits on the market for an average of 70 days. In contrast, a home with 20 photos averages less than half that time on the market. In addition, for homes up to $1 million, those listed with high-quality photography on average sell for thousands of dollars over asking.
Cutting-Edge Video & Aerial Footage
High-quality photographs are certainly an essential ingredient, but that’s not all.
A joint study by Google and the National Association of REALTORS® uncovered how important video marketing is to homebuyers:
- 86% of homebuyers use videos to learn, explore, and experience prospective communities.
- 54% view videos that generally advertise a specific home.
- 44% of homebuyers utilize videos to compare and contrast their home choices.
- 38% say they use videos to learn more specific information about homes they’re interested in.
Consequently, the growing popularity of aerial drone footage in luxury home marketing is no surprise. According to Multiple Listing Service (MLS) statistics reported by Real Estate Magazine, properties marketed with aerial imagery are 68% more likely to sell than properties that lack them.
Expert Copywriting & Storytelling
High-quality photography and aerial drone video footage pack a powerful punch, but the visual component is just one facet of your home’s marketing. When paired with a sloppy, unprofessional description of your luxury property, the visuals will be ruined by the inelegant contrast—much like a bad pairing of food and wine may leave a terrible aftertaste.Â
Your home is special and deserves to have its story written only by the best. The winning power of storytelling in marketing is employed by expert agents through skilled copywriters (insert link to article, Homesellers: Why Professional Copywriting Is Essential). These team members are tasked with creating a vivid feel in buyers’ imaginations of what it will be like to own a luxury home and live in it, all while weaving the unique selling-points of its neighborhood into an irresistible narrative bound to draw multiple offers.
Premium Marketing Collateral
Top agents also understand the importance of keeping the quality of every piece of marketing collateral—both print and media—consistent with the quality and distinction of the property being offered. A premium home advertised through poor-quality mediums will automatically make it lose value in a buyer’s mind.
Expert Staging
At the time of showing, few agents understand how crucial it is to expertly stage a home (insert link to article, Homesellers: Owner-Occupied Vs. Vacant Homes). In fact, surveys show that 40% of buyers’ agents say staging has a direct effect on most buyers’ view of the home, while 83% percent say it makes it easier for a buyer to visualize the property as a future home. Only top agents offer their clients a broad network of staging professionals to ensure that potential buyers fall in love with their home at first sight.
Can We Help?
Come pair with us and our A-team of marketing professionals. We’ll make sure your home stands out uniquely from the rest. Contact Julie at 650.799.8888 or Julie@JulieTsaiLaw.com to schedule a free consultation.
