Custom Marketing Plan
Custom Marketing Plan
Whether you have a one-bedroom condo or a multi-million-dollar estate home, your home deserves the best marketing so it can attract qualified buyers willing to pay a premium price.
Our strategically tailored marketing plan communicates the story of your property to ensure your home gets the best-quality exposure in the industry. Our marketing team includes professional photographers, a video production company, experienced copywriters, talented graphic designers, web designers and developers, and online and social media marketing specialists. We strive to provide world-class marketing materials and utilize the latest and greatest technology to effectively market every client’s property.
Professional Photography
Our marketing approach starts by bringing distinction to your home through the use of breathtaking, high-resolution photography across all mediums. We pride ourselves in delivering the most impactful imagery combined with professionally produced property videos that engage potential buyers and increase interest from buyers outside of the area.
See Property Photos
See Twilight Photos
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Video & 3D Walk-Through
3D-imaging of the home is utilized to create a greater immersive experience in which buyers can actually walk the house and understand the floorplan prior to physically visiting the home. 3D walkthroughs particularly assist with intuitively showcasing your home to global audiences.
Property Website
The website we create for your property is customized to display all of your home’s finest features through tools like detailed professional copywriting, stunning professional photography, a professionally produced video, and an intuitive 3D walkthrough.
Internet Marketing
& Social Media
As our client, one of your key benefits is having our comprehensive online marketing strategies and programs. These effectively and quickly reach thousands of potential buyers, clients, and agents. The greatest competitive advantage in selling your home is to have the largest audience and reach as possible. Our online marketing campaign includes a custom property website that uniquely showcases your property, email and direct mail promotions to our expansive database, and special spotlights of your property via website and social media channels.
eFlyer
To raise interest in the online marketplace, our team designs and digitally sends out a descriptive e-flyer to our very extensive network of brokers, agents, and clients. This piece announces your home’s availability while sharing video and photo marketing that shows off your home’s most appealing amenities.
Social Media
Our marketing team executes a rigorous social media campaign that exclusively broadcasts your home to local and international audiences alike. By using multiple forms of social media, we capitalize on the opportunity to expand your home’s audience.
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Online Targeted Ads
The website we create for your property is customized to display all of your home’s finest features through tools like detailed professional copywriting, stunning professional photography, a professionally produced video, and an intuitive 3D walkthrough.
Print Collaterals
Our experienced copywriters and graphic designers combine the power of the written word around thoughtfully crafted layouts, creating beautiful direct marketing and advertising collateral as well as high-quality color brochures. These marketing pieces are works of art that leave a lasting impression on buyers and other Realtors long after they visit your property. Based on the size and price of your property, we will tailor a suite of marketing assets that will best convey the imagery of your home.
Print, Advertising
& Direct Marketing
Our experienced copywriters and graphic designers combine the power of the written word around thoughtfully crafted layouts, creating beautiful direct marketing and advertising collateral as well as high-quality color brochures. These marketing pieces are works of art that leave a lasting impression on buyers and other Realtors long after they visit your property. Based on the size and price of your property, we will tailor a suite of marketing assets that will best convey the imagery of your home.
Luxury Real Estate Affiliation
We have nearly two decades of experience in the luxury real estate market in the Bay Area. Successfully handling countless luxury home transactions and understanding this uniquely exclusive market from both a buyer’s and seller’s perspectives are all part of our team’s advantage. With discretion and concern for your privacy and security, Julie’s team harnesses their affiliations with the most distinguished international real estate brokerages and financial institutions worldwide, as well as personal contacts both nationally and internationally, to handle the sale of your investment.
Open Houses & Broker Tours
International Connections & Marketing
The San Francisco Bay Area is one of the most desirable places in the world to live. Therefore, it is essential that your home be marketed properly to a global audience. We take a multi-layered approach to targeting wealthy international buyers to garner greater exposure to high-end properties. Besides the vast family, friends, alumni, and client connections in Asia, Julie travels overseas to attend international luxury home exhibitions and meet with international executives, ultra-high net worth individuals, and investors interested in buying properties in the Bay Area. Through our team, clients are connected to a vast network of interested parties around the world.